Amaranth is the gluten-free seed of the broad-leaved amaranth plant and although not a grain or cereal, it is often treated as one due to its nutritional profile and its texture. Conscious Food's flour is made by grinding whole, raw amaranth. Amaranth is hailed as a superfood as it is rich in highly bioavailable protein and contains good amounts of calcium, iron and B vitamins. Being high in fibre, it helps in digestion and in lowering cholesterol. Amaranth flour can be added to make pancakes, muffins, rotis, wraps and quick breads.